Baronie De Heer The Family Owned Parent Company Of Baronie Belgium Baronie Uk Stollwerck Gmbh And Chocolat Has Announced The Signing Of The Sale Of Its European Consumer Business Stollwerck To The Belgian Confectionery Group Baronie De Heer

Baronie Group acquires Stollwerck from Barry Callebaut

Baronie-De Heer, the family-owned parent company of Baronie Belgium, Baronie UK, Stollwerck GmbH and Chocolat, has announced the signing of the sale of its European consumer business Stollwerck to the Belgian confectionery group Baronie-De Heer.

The transaction is expected to close in the first half of 2023, subject to customary closing conditions, including regulatory approvals.

Baronie-De Heer is a leading player in the European confectionery market, with a strong presence in Belgium, the Netherlands, France, Germany and the United Kingdom. The company's portfolio includes a wide range of chocolate and sugar confectionery products, including Stollwerck's iconic brands such as Knoppers, Merci and Alpia.

Barry Callebaut is the world's leading manufacturer of high-quality cocoa and chocolate products. The company's products are used by food manufacturers, confectioners and chocolatiers around the world to create a wide range of chocolate products.

The sale of Stollwerck is part of Barry Callebaut's strategy to focus on its core business of providing high-quality cocoa and chocolate products to the food industry. The company believes that the sale of Stollwerck to Baronie-De Heer will allow Stollwerck to continue to grow and develop its business.

"We are pleased to have reached an agreement with Baronie-De Heer for the sale of Stollwerck," said Antoine de Saint-Affrique, CEO of Barry Callebaut. "Baronie-De Heer is a strong and experienced player in the European confectionery market, and we are confident that they will be able to provide Stollwerck with the support and resources it needs to continue to grow and succeed."

"We are delighted to be acquiring Stollwerck from Barry Callebaut," said Jan-Willem van der Leegte, CEO of Baronie-De Heer. "Stollwerck is a iconic brand with a rich history, and we are excited to add it to our portfolio. We believe that Stollwerck has a bright future, and we look forward to working with the Stollwerck team to build on its success."